Want to know something crazy? In January, we had 52 people look at our Pinterest profile. So far for the month of July? We're at 10,577. We should be doing a happy dance, right? Nope, we're not. Here's why.
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Y'all know how I feel about entrepreneurship and marketing. I firmly believe that price is no longer the primary motivator in our purchase decisions today, brands also need to deliver on brand promise, gut feel, and various levels of responsibility. As such, you also know that I am a strong believer in brands that do it “right.” Right is the secret sauce of marketing, it’s not a set recipe but rather a method for communication that garners a gut feeling so strong that people can’t help but notice. We put our dollars where our heart is when a brand captivates us so completely that our technology-age attention span spends more than the customary six seconds experiencing a story. The same can be said when considering what brands to work for or with. Enter Pivot.
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Ever wondered what you should be doing with incoming mail? Give these methods a try! They're my tried and true methods for achieving inbox zero every day.
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When I was in the corporate world, we would go over recent advertising in our weekly team meetings. We'd chat about what went right, what we loved, and what could have done better. I thought I'd bring this idea here, to the entrepreneurial space, and take a look at a recent piece of advertisement that has something we can learn from!
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I was in a Facebook group following along with the discussion a few months ago when someone brought up a really good question - what kind of coach or mentor is right for me? Someone else in the group started to break down each type of coach or mentor and I'm here today to break that discussion down further. (Source for the breakdown) This prompted a really great conversation on what kind of mentor or coach you need for your business.
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It's been an exciting few weeks here at LE Consulting! We wanted to share some exciting news with you - business successes, a new course, and discontinuing a segment of our services.
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WHAT IS ENGAGEMENT? Engagement at its purest form is the number and types of interactions your account receives on content you share. For Instagram, this means the number of likes and comments your photos garner. Regrams apply as well, but they are much harder to track, so they have been excluded for the purpose of this explanation.
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