Y'all know how I feel about entrepreneurship and marketing. I firmly believe that price is no longer the primary motivator in our purchase decisions today, brands also need to deliver on brand promise, gut feel, and various levels of responsibility. As such, you also know that I am a strong believer in brands that do it “right.” Right is the secret sauce of marketing, it’s not a set recipe but rather a method for communication that garners a gut feeling so strong that people can’t help but notice. We put our dollars where our heart is when a brand captivates us so completely that our technology-age attention span spends more than the customary six seconds experiencing a story. The same can be said when considering what brands to work for or with. Enter Pivot.
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